WABOBA REWILD - Return To Your Natural State

Waboba is an amazing brand with an awesome mission to live by; “Keep Life Fun.”

Waboba approached us about a video project they wanted to do to support the launch of their new line of toys: Rewild. The Rewild Collection is the first set of environmentally friendly toys made out of plants, specifically the jute plant and rubber tree. What better place to shoot this project other than the beautiful nature inspired Pacific Northwest. 

Outlive had full reigns on the project from Story Development to Post-Production. We wrote the script, developed the concept, designed storyboards, shot it, and edited it. We shot this project over the course of 2 days; 1 full and 1 half day in the Mount Hood National Forest and in the Columbia River Gorge / Portland neighborhood streets. The deliverables included 1x 90 second brand video, 3x 6 second social snackbites, 3x 15 second social media cutdowns, and a collection of photos.

15 Second Social Cut Downs

Despite having a full blown pandemic happen right before we were scheduled to shoot, the playful nature and concept for this project wasn’t overlooked. The project was able to wrap just before 2021 and Waboba launched the content at the start of the new year. Everything fell into place and the timing ended up being perfect.

6 Second Snackbites

Here’s the final script:

“There was a time when life was more simple. When agendas and the internet didn't control us. The sky was the limit, and boundaries didn't stop us, because the whole world was our playground. There used to be more time to notice our surroundings. And rather than recognizing our differences, we saw a playmate. Someone to share life experiences with. Adventure and excitement fueled us then. Wonder and awe made us feel like we could conquer the world. Disconnecting to reconnect made us feel alive. Days felt longer. We played until the sun went down, because we wanted that feeling to last forever. For us, the world was and still is our playground. It's where we go to return to our natural state. Our mission is to protect it so future generations get to experience and enjoy it as much as we do.”

Waboba donates 10% of REWILD proceeds to organizations dedicated to protecting and restoring the environment. 

Learn more: https://us.waboba.com/pages/rewild​

Follow @Waboba​ : https://instagram.com/waboba

Client: Waboba

Video Agency: Outlive Creative

Director: Jessica Koski

Director of Photography: Race Jones

Camera Assistant: Ruvim Karamalak

Photographer: Derek Gaumer Photography

Editor: Race Jones

Assistant Editor: Jessica Koski

Sound Design: Jeremy Wright

Models: The Option Agency + MUSE Model Management

Voiceover: Kylie Hinze