Ka’Chava

National Park Tour

Outfitting Ka’Chava with enough content to use for advertising, social media posts, and to rebuild their new website.

the client

Ka’Chava is an all-in-one superfood meal. It’s a blend of organic superfoods and plant-based proteins that help you feel your best.

objective

Our goal was to create a collection of videos and photos for Ka’Chava to use for their new website rebuild, social media platforms, and advertising creative.

our role

Outlive Creative was contracted to lead creative / story development, pre-production, production, and post-production.

responsibilities

Creative / Story Development

Concept creation.

Pre-Production

Sourcing talent, location scouting, organizing crew, obtained film permits, develop shoot logistics.

Production

Shooting, directing, location sound, lighting, running interviews.

Post-Production

Sourcing music, editing, color correction, sound design.

Photography

Lifestyle and product images used for branding, lookbook, social media, and website.

Project Management

Oversaw the production end of the project to ensure the visual content would be delivered on time and within budget.

story development + pre-production

We created a handful of concepts in collaboration with Derek Gaumer Photography. Together we drafted a Road Trip Itinerary with planned locations, talent, and activities along the way. Our “National Park Tour” adventure shoot consisted of 9 separate shoot locations mapped between Oregon, California, Arizona, New Mexico, and Colorado.

There was a lot of moving parts during this project and pre-production turned into a BEAST. The extra time spent planning the shoots was definitely key in making sure we didn’t miss any shots.

production days

The road trip adventure shoot consisted of 9 locations and 10 production days. The shoots were of different outdoor activities such as; surfing, hiking, exploring, rock climbing, bouldering, stand up paddle boarding, and long boarding.

Stop 1: Surfing in Pacific City, OR

Stop 2: Exploring in Samuel H. Boardman State Park, OR

Stop 3: Sunrise hike in the Redwoods, CA

Stop 4: Rock climbing, bouldering, and SUPing in Lake Tahoe, CA

Stop 5: Surfing in Pacifica, CA

Stop 6: Exploring Joshua Tree National Park, CA

Stop 7: Trail running in Saguaro National Park, AZ

Stop 8: Hiking in White Sands National Park, NM

Stop 9: Exploring Great Sand Dune National Park, CO

timeline

The concept development and pre-production stages took about 4 weeks from fruition to hitting the road. Production was shot over a timespan of 10 days. Post-production took around 3 months to complete.

deliverables

The project included a total of 13x video deliverables and 105x photos. We created a 1 minute overall video with script and 12 social ads ranging from 6-20 seconds.

Website Refresher

From the content we produced, Ka’Chava was able to refresh their entire website with our photos and videos. The top header banner includes footage we shot on the road trip and our photos are sprinkled throughout the rest of the site.

Distribution

Ka’Chava has a separate ad agency who handles all of the distribution of the content.

BEHIND THE SCENES