Ka'Chava NP Tour
Ka’Chava
National Park Tour
Outfitting Ka’Chava with enough content to use for advertising, social media posts, and to rebuild their new website.
the client
Ka’Chava is an all-in-one superfood meal. It’s a blend of organic superfoods and plant-based proteins that help you feel your best.
objective
Our goal was to create a collection of videos and photos for Ka’Chava to use for their new website rebuild, social media platforms, and advertising creative.
our role
Outlive Creative was contracted to lead creative / story development, pre-production, production, and post-production.
responsibilities
Creative / Story Development
Concept creation.
Pre-Production
Sourcing talent, location scouting, organizing crew, obtained film permits, develop shoot logistics.
Production
Shooting, directing, location sound, lighting, running interviews.
Post-Production
Sourcing music, editing, color correction, sound design.
Photography
Lifestyle and product images used for branding, lookbook, social media, and website.
Project Management
Oversaw the production end of the project to ensure the visual content would be delivered on time and within budget.
story development + pre-production
We created a handful of concepts in collaboration with Derek Gaumer Photography. Together we drafted a Road Trip Itinerary with planned locations, talent, and activities along the way. Our “National Park Tour” adventure shoot consisted of 9 separate shoot locations mapped between Oregon, California, Arizona, New Mexico, and Colorado.
There was a lot of moving parts during this project and pre-production turned into a BEAST. The extra time spent planning the shoots was definitely key in making sure we didn’t miss any shots.
production days
The road trip adventure shoot consisted of 9 locations and 10 production days. The shoots were of different outdoor activities such as; surfing, hiking, exploring, rock climbing, bouldering, stand up paddle boarding, and long boarding.
Stop 1: Surfing in Pacific City, OR
Stop 2: Exploring in Samuel H. Boardman State Park, OR
Stop 3: Sunrise hike in the Redwoods, CA
Stop 4: Rock climbing, bouldering, and SUPing in Lake Tahoe, CA
Stop 5: Surfing in Pacifica, CA
Stop 6: Exploring Joshua Tree National Park, CA
Stop 7: Trail running in Saguaro National Park, AZ
Stop 8: Hiking in White Sands National Park, NM
Stop 9: Exploring Great Sand Dune National Park, CO
timeline
The concept development and pre-production stages took about 4 weeks from fruition to hitting the road. Production was shot over a timespan of 10 days. Post-production took around 3 months to complete.
deliverables
The project included a total of 13x video deliverables and 105x photos. We created a 1 minute overall video with script and 12 social ads ranging from 6-20 seconds.
Website Refresher
From the content we produced, Ka’Chava was able to refresh their entire website with our photos and videos. The top header banner includes footage we shot on the road trip and our photos are sprinkled throughout the rest of the site.
Distribution
Ka’Chava has a separate ad agency who handles all of the distribution of the content.
BEHIND THE SCENES
The Big Boy!
Shooting surfing out on the Oregon Coast
Race & Jess getting the shot with the 400mm
This setup is massive - Sony FS5 + Canon 400mm 2.8 L IS! Beast lens!
Race on the Sony FS5 + Sigma 105mm
The Crew!
Charlie the road pup
Day 1 of a 12 day road trip to shoot Ka’Chava content!
The POV bottle camera setup
The life insurance provider would not like this image
Lake Tahoe
Rock climbing with Chad
Sorry life insurance provider!
Shooting in New Mexico with the Sony FS5 for Ka’Chava
Powerhouse Race and Jess at White Sands National Park
Great Sand Dune, Colorado
Spent! It was a long road trip!