Free Story / Concept Development Guide
Why is video pre production so important?
Creating an impactful video starts long before the actual video shoot takes place. We estimate about 50-60% of our time is spent in the pre production phase of a video project. Pre production is a broad scope and typically includes a handful of phases within it so we are going to focus in on the creative / story development phase.
What’s in the story / concept development guide?
We put together this story / concept development guide to help our clients and other creators kickstart their next video project. We want to help you build a meaningful story as a solid video needs to have a solid foundation. The downloadable pre production guide touches on the following:
Why pre production is important, specifically the beginning phase with story development
Our story development process
A printable list of questions to help with brand identity
A printable list of questions to hone in on the brand’s audience
A printable list of questions to determine purpose and help set goals
Our character development process
A printable starter list of questions to help identify who the character should be in a film
A case study from one of our most successful video campaigns that gives an example of how our process was effective
Please let us know how the pre production guide worked for you. We’d love to see you build off of it and innovate it into your own!