SMARTFRUIT: E-COMMERCE PRODUCT PHOTOGRAPHY

SMARTFRUIT

“We Bring The Fruit”

PARTNER

Smartfruit is 100% real fruit purée For smoothies, drinks, desserts and more.

OBJECTIVE

OUR OBJECTIVE WAS TO BRING THE ENTIRE SMARTFRUIT FLAVOR LINE-UP TO LIFE WITH STUDIO PHOTOGRAPHY, REAL INGREDIENTS, AND INTRICATE FOOD STYLING.

OUR ROLE

WE WERE TASKED WITH SHOOTING, STYLING, AND EDITING 12X PURÉES / SMOOTHIES, 6X SPLASH TOP REFRESHERS, AND 7X FOAM TOP REFRESHERS.

RESPONSIBILITIES

PRE-PRODUCTION

SOURCING REAL INGREDIENTS

PRODUCTION

PHOTOGRAPHY, FOOD STYLING

POST-PRODUCTION

PHOTO RETOUCHING

PROJECT MANAGEMENT

Oversaw the production end of the project to ensure the IMAGES would be delivered on time and within budget.

CONCEPT & PRE-VISUALS

FOR THIS PARTICULAR PROJECT, SMARTFRUIT USED THEIR IN-HOUSE DESIGNER TO CREATE ALL THE CONCEPTS AND PRE-VISUALS FOR EACH SHOT. THIS WAS VERY HELPFUL IN HAVING A BASE STYLING GUIDE TO GO OFF OF.

PRODUCTION DAYS

this project took 12 days to shoot and style all 25 flavors. styling the ingredients for the purées / smoothies and splash top refreshers was very meticulous and time-consuming.

*the coconut water is actually clear hand soap*

*WE USED HIGH SPEED SYNC flash settings and a high powered air blower to achieve the splash*

TIMELINE

This project was shot over the span of 12x different days and the we spent around 5x days editing / retouching the images. we delivered the images in 3x different phases.

*WE USED A COMBINATION OF MOLDING PUTTY AND TOOTHPICKS TO POSITION THE FRUIT*

DELIVERABLES

the final deliverables consisted of 25x images. Photo retouching consisted of focus stacking multiple exposures, removing blemishes from the fruit, compositing numerous elements, and more.