CITY OF FLAGSTAFF: MULTICULTURAL PARK SCULPTURE EXHIBITION
CITY OF FLAGSTAFF
partner
the city of flagstaff reached out to us to help capture flagstaff’s first 5X LARGE-SCALE outdoor sculpture art exhibition. we were stoked to be awarded the project and get to spend a handful of days in flagstaff capturing a significant moment for the city.
OBJECTIVE
to Tell the story of the Indigenous & Multi-Cultural Representation Project from conception to completion of the first exhibition and celebration. show Emphasis on the project's evolution from an idea of Indigenous Representation to a multi-cultural park sculpture exhibition to prompt appreciation, conversation, and interaction from the viewer(s).
OUR ROLE
Outlive was contracted to provide the city of flagstaff with professional photo and video assets from concept to delivery.
RESpONSIBILITIES
CREATIVE / STORY DEVELOPMENT
pre-interviews, scriptwriting, storyboard, shot list.
PRE-PRODUCTION
call sheet, shoot schedules, organizing crew.
PRODUCTION
Shooting, directing, location sound, lighting.
POST-PRODUCTION
Sourcing music, editing, color correction, sound design.
PHOTOGRAPHY
lifestyle images used for social media and pr.
PROJECT MANAGEMENT
Oversaw the production end of the project to ensure the visual content would be delivered on time and within budget.
STORY DEVELOPMENT + PRE-PRODUCTION
WITH 8X DIFFERENT TALENT BEING FEATURED IN THE VIDEO, WE KNEW THE STRUCTURE AND BACKBONE OF THIS MINIDOC WERE A CRUCIAL PIECE TO EFFECTIVELY TELLING THE STORY. EACH INDIVIDUAL BROUGHT A UNIQUE PIECE TO THE STORY THAT WE WERE ABLE TO IDENTIFY BY PRE-INTERVIEWING THE TALENT BEFORE THE SHOOT. BY DOING THIS, WE CRAFTED A COHESIVE SCRIPT THAT WOULD TELL THE STORY IN A SEAMLESS MANNER BETWEEN OUR TALENT. OUR SCRIPT WAS 95% APPROVED ON THE FIRST DRAFT WITH MINOR EDIT REQUESTS TO THE LANGUAGE.
BELOW ARE THE GOALS THAT THE SCRIPT HAD TO MEET:
Showcase new public art sculptures
Showcase the diversity of participating artists
Showcase artists and their voices
Tie in the region and land to the art/project
What is the historical significance of the site
Show they have a long history and not only of the past - their current art represents that
Reflect collective and individual experience
after the story and concept were approved, we BEGAN SOURCING OUR crew, equipment, travel arrangements, and SCHEDULES.
PRODUCTION DAYS
THIS PROJECT CONSISTED OF 5X SHOOT DAYS SPREAD OUT BETWEEN FLAGSTAFF, TUBA CITY, AND PHOENIX. WE CAPTURED A MIX OF TALKING HEAD INTERVIEWS, B ROLL, AND EVENT COVERAGE WITH THE ARTISTS AND CITY PARTNERS.
TIMELINE
FROM CONCEPT TO COMPLETION TOOK AROUND 3 MONTHS. THE BIGGEST CHALLENGE WAS THAT THE ARTISTS HAD ALREADY BEEN WORKING ON THEIR SCULPTURES PRIOR TO THE PROJECT STARTING. THIS PUT PRESSURE ON THE TEAM TO FINALIZE THE SCRIPT SO WE COULD STILL CAPTURE B ROLL OF THE ARTISTS WORKING AND THEIR INTERVIEW ALL IN THE SAME DAY.
DELIVERABLES
THE DELIVERABLES INCLUDED 1X 7-8 MINUTE MINIDOC AND 35X EDITED IMAGES.
TEAM
PARTNER: CITY OF FLAGSTAFF
PRODUCTION COMPANY: OUTLIVE CREATIVE @OUTLIVE.CREATIVE
PRODUCER: RACE @RACEJONES
CREATIVE DIRECTOR: RACE @RACEJONES
DP: RACE @RACEJONES
PHOTOGRAPHER: JOSH @MOTIONSICKNESSMEDIA
AC / GAFFER: JOSH @MOTIONSICKNESSMEDIA
AC / GAFFER: CODY @ABIDESTUDIOSAZ
PA: JOeSUAN @JOESUAN
EDITOR: RACE @RACEJONES
ARTISTS: LANCE YAZZIE, INOK ALRUTZ, OLIVERIO BALCELLS, AND GEDION NYANHONGO
CITY PARTNERS: JANA WELDON, ROSE TOEHE, J. MICHAEL CRUZ, CYNTHIA NEMETH, MAYOR BECKY DAGGETT, LIZ ARCHULETA