SLATE / GOODS: FULL BRAND BUILD

SLATE / GOODS

“clean aesthetic.modern design. quality build.”

THE CLIENT

SLATE / GOODS IS A MODERN MINIMAL LIFESTYLE BRAND THAT PROVIDES QUALITY HOME GOODS. OWNED AND OPERATED BY ONE OF THE CO-FOUNDERS OF OUTLIVE CREATIVE, RACE JONES.

OBJECTIVE

build a brand from the ground up and launch it into the world of e-commerce. our goal was to take an everyday item that people interact with on a daily basis and turn it into a FUNCTIONAL piece of art.

OUR ROLE & RESPONSIBILITIES

OUTLIVE TOOK SLATE / GOODS FROM PROOF OF CONCEPT TO REALITY. CHECK IT OUT.

PRODUCT DEVELOPMENT & DESIGN - PROOF OF CONCEPT, PRODUCT DESIGN, AND RESEARCH & DEVELOPMENT.

MANUFACTURING - SOURCING VENDOR, SOURCING MATERIAL, ORDERING SAMPLE PRODUCTS AND INVENTORY.

BRANDING & DESIGN - BRAND STANDARDS, LOGO DESIGN, WEBSITE DESIGN AND BUILD, NEWSLETTER DESIGN AND DISTRIBUTION, CUSTOMER EMAIL JOURNEY STRATEGY AND DISTRIBUTION, PACKAGING DESIGN, AND COLLATERAL MATERIAL.

CREATIVE / STORY DEVELOPMENT - CONCEPT, STORYBOARDS, shot list.

PRODUCTION - DIRECTING, CINEMATOGRAPHY, LIGHTING.

POST-PRODUCTION - SOURCING MUSIC, EDITING, COLOR CORRECTION.

PHOTOGRAPHY - LIFESTYLE AND PRODUCT IMAGES USED FOR BRANDING, SOCIAL MEDIA, AND WEBSITE.

PROJECT MANAGEMENT -OVERSAW THE PRODUCTION END OF THE PROJECT TO ENSURE THE VISUAL CONTENT WOULD BE DELIVERED ON TIME AND WITHIN BUDGET.

COMPANY MANAGEMENT - CUSTOMER SERVICE, COMMUNICATIONS, AND ADMINISTRATIVE TASKS.

DIGITAL DISTRIBUTION - SOCIAL MEDIA MANAGEMENT, FACEBOOK AND PINTEREST AD SPEND.

PRODUCT DISTRIBUTION - SHIPPING.

PRODUCT DEVELOPMENT & DESIGN

HOW DO YOU TAKE A PRODUCT AS SIMPLE AS A TOILET PAPER HOLDER AND MAKE IT BETTER? OUR FIRST THOUGHT: MAKE IT SIMPLE. OUR SECOND THOUGHT: GIVE IT A MODERN AESTHETIC. OUR THIRD THOUGHT: MAKE IT FUNCTIONAL. WE TOOK THESE 3 ATTRIBUTES AND STARTED OUR DESIGN PROCESS IN ADOBE ILLUSTRATOR.

ONE OF THE THINGS THAT HAS ALWAYS BEEN IMPORTANT TO US IS CREATING CONTENT THAT IS TIMELESS AND EVERGREEN. WE APPLIED THIS CONCEPT TO THE PRODUCT DEVELOPMENT PHASE AND CAME UP WITH A DESIGN THAT IS MADE OUT OF 1 PIECE OF 1/8” SS304 STAINLESS STEEL METAL. THIS ENSURES THE PRODUCT COULD NEVER BREAK AND COULD LITERALLY LAST FOREVER. THIS WOULD ALSO CHECK THE “MAKE IT SIMPLE” BOX.

WE GAVE IT A MODERN LOOK BY INCORPORATING CLEAN LINES AND A MATTE BLACK FINISH. LASTLY, WE TURNED AN EVERYDAY ITEM WITH NO OTHER PURPOSE THAN TO HOLD YOUR TOILET PAPER AND THREW A LITTLE SHELF ON IT. AN ADDED BONUS THAT WE WEREN’T THINKING OF IS THAT THE AESTHETICS OF THE PRODUCT ALLOW IT TO BE USED FOR MULTIPLE PURPOSES OTHER THAN A TOILET PAPER HOLDER.

SIMPLE, CHECK. MODERN, CHECK. FUNCTIONAL, CHECK. MULTI-PURPOSE, CHECK.

BRANDING & DESIGN

THE BRANDING AND DESIGN ELEMENTS WERE KEPT SIMPLE AND MINIMAL. THE WEBSITE WE BUILT INCLUDES A FULLY FUNCTIONING ONLINE STORE AND WE CREATED AN AUTOMATED CUSTOMER EMAIL JOURNEY THAT DEPLOYS AFTER A PURCHASE IS MADE.

WE HAVE A LOVE FOR GOOD PACKAGING AND THIS IS ONE AREA WE DIDN’T WANT TO FALL SHORT ON. THE PACKAGING ELEMENTS SHARE THE MATTE BLACK THEME WITH BLACK FOIL TO HIGHLIGHT DESIGN FEATURES OF THE PRODUCT ON THE BOX. WE DESIGNED A FITTED INSERT THAT THE PRODUCT SITS FLUSH IN. IT’S ALL ABOUT THE DETAILS AND THE CUSTOMER EXPERIENCE.

E-COMMERCE & DISTRIBUTION

WE SETUP SLATE / GOODS ON MULTIPLE ONLINE SHOP PLATFORMS INCLUDING AMAZON FBA, WALMART, ETSY, AND VERISHOP. A SOCIAL MEDIA STRATEGY WAS CREATED TO PROMOTE THE BRAND TO VARIOUS HIGH-END BUILDERS, DESIGNERS, AND HOTELS. THESE EFFORTS LANDED MULTIPLE PARTNERSHIP opportunities AND REPEAT CUSTOMERS. HERE ARE A FEW WE’D LIKE TO MENTION:

DON BONITO HOTEL - A Boutique 9 UNIT HOTEL IN Sayulita, Nayarit, México.

DRIFT HOTEL - A BOUTIQUE 45 UNIT HOTEL ON THE COAST IN SANTA BARBARA, CA.

ANACAPA DESIGN FIRM - A multidisciplinary design firm.

ICONIC DESIGN+BUILD - AN Award Winning Interior Design + Build Firm.

HOUSE OF FORM - A hospitality interior design studio.